Sophie Logan
Media Consulting

B2B Media Strategy & Effectiveness

Make clearer media decisions.Deliver greater impact.

I help marketing leaders connect paid media, social and expert voices to business goals.

For CMOs and marketing leaders in B2B businesses where trust, expertise and long buying cycles matter.

Discuss your media challenge

My view

A useful strategy makes choices.

Who matters, what needs to change, where to invest and how to judge progress.

What I do

Media has three jobs. I connect them.

Before the need

Familiarity

Be known before buyers start looking.

While they compare

Confidence

Earn trust through your expertise and your people.

Ready to act

Demand

Capture intent and convert it.

Problems I solve

Where media stops working

  1. 1

    Media is hard to link to revenue.

    Plenty of clicks and leads. Little clarity on what builds pipeline.

  2. 2

    Budgets lack a clear rationale.

    Spend follows last year's plan or platform advice.

  3. 3

    Expertise buyers never see.

    Content, executive voices and paid distribution aren't joined up.

  4. 4

    Teams and agencies lack direction.

    Roles, briefs, measures and global versus local calls are unclear.

  5. 5

    The business changed. Media didn't.

    A launch, merger or repositioning needs a rethink.

Services

Four ways to work together

A focused starting point

Media Strategy & Effectiveness Review

Find out what's working and where to focus next.

A clear plan for the next 90 days.

Know what to prioritise, where to invest and how to measure progress.

Discuss your media challenge

  • Clear diagnosis

  • Prioritised recommendations

  • Measurement framework

  • 90-day action plan

Brand, Demand & Launch Strategy

For a major campaign, a launch or a budget rethink.

  • Audience and buyer journey framework
  • Media strategy and budget allocation
  • Campaign brief and testing plan

LinkedIn & Social Strategy

Give your brand and your experts more influence.

  • LinkedIn and social strategy
  • Page architecture
  • Content and distribution framework
  • Activation roadmap

Media Leadership & Operating Model

Senior support through growth or change.

  • Operating model
  • Agency brief or selection
  • Measurement standards
  • Guidance for your team

Available as focused projects, ongoing advisory or interim media leadership.

Track record

20x

Return on ad spend, LHH candidate acquisition (B2C)

9x

Return on ad spend, LHH B2B paid media

200K to 4M+

LHH's LinkedIn audience growth

Delivered with my teams at LHH.

Six years at LinkedIn. Six years at LHH, most recently as Global Media Strategy Director.

  • Built LHH's global media capability across paid media, social and employee advocacy
  • Managed multimillion-dollar media investment and agency relationships
  • Led media and social for the integration of nine brands

Contact

Discuss your media challenge.

Tell me what you're trying to achieve, where you're getting stuck and what needs to change.

slmediaconsulting@outlook.com
LinkedInView profile