B2B Media Strategy & Effectiveness Consulting
Make clearer media decisions.Deliver greater impact.
I help B2B marketing leaders decide where to invest, connect brand and demand, and measure how media contributes to business results.
For businesses where trust, expertise and long buying cycles shape buying decisions.
Six years at LinkedIn. Six years at LHH, most recently as Global Media Strategy Director.
Discuss your media challengeProblems I solve
When to bring me in
- 1
You need a clearer case for media investment.
Budgets follow last year's plan or platform recommendations, with little clarity on where to focus.
- 2
You have clicks and leads, but questions about business impact.
You need to understand what the results tell you and what to change.
- 3
Your expertise isn't reaching the right buyers.
Company content, executive voices and paid distribution need to work together.
- 4
Your teams and agencies need clearer direction.
Responsibilities, briefs, measures and global versus local decisions need to be clarified.
- 5
Your business has changed, but your media approach hasn't.
A launch, merger, repositioning or new growth priority calls for a rethink.
What I do
Media has three jobs. I connect them.
Familiarity
Help buyers know and remember your business before they need it.
Preference
Make your expertise, credibility and value visible.
Capture demand
Help buyers take the next step when a need arises.
I help you decide how investment, content and measurement should support each job.
About
I’m Sophie Logan, a media strategist and consultant with experience on both the platform and client side.
I spent six years at LinkedIn as a Media Solutions Consultant, followed by six years at LHH, part of the Adecco Group, most recently as Global Media Strategy Director.
At LHH, I built global media capability across paid media, organic social, employee advocacy and executive communications. I managed multimillion-dollar investment, led agency relationships and supported the integration of nine brands. Working with my teams, I helped grow LHH’s LinkedIn audience from 200,000 to more than four million followers.
I bring that experience to marketing leaders who need clear strategic direction, practical recommendations and a stronger connection between media decisions and business goals.
How I can help
The problem
When media underperforms, the cause is rarely obvious, and teams often fix the wrong thing.
How I help
- Review audiences, channel mix, budget, agencies and measurement
- Find the real reasons performance is falling short
- Set out what to continue, change, stop and test
- Deliver a prioritised 90-day plan
The problem
Brand and performance are often run separately, targeting different audiences, so nothing moves buyers through the journey as one system.
How I help
- Build the brand and performance plans as one
- Match messages and creative to the signals buyers show
- Plan LinkedIn across the full buyer journey, alongside the wider mix
- Set one measurement framework, from brand lift to revenue
The problem
Media teams are often stretched across brands, markets and agencies, with unclear roles and processes.
How I help
- Lead your media team and agencies
- Set planning, measurement and approval standards
- Redesign processes and operating models, including multi-brand integrations
- Run LinkedIn hands-on where needed
Not sure where to start?
Discuss your media challengeResults delivered with my teams at LHH
63%
Unaided brand recall, 3x the B2B norm
Top 1%
Of ads tested worldwide (System1 5-star rating)
9x ROAS
B2B paid media — revenue-share model attribution, closed wins only
20x ROAS
B2C candidate acquisition
Also led the social media re-architecture for a 9-brand integration.
Contact
Discuss your media challenge.
Tell me what you’re trying to achieve, where you're getting stuck and what needs to change.